diff --git a/mode/html.py b/mode/html.py
index b498e3b..0b95f56 100644
--- a/mode/html.py
+++ b/mode/html.py
@@ -15,6 +15,7 @@ class HTMLGrammar(Grammar):
         RegionRule(r'script', r'<(?=script[^a-zA-Z0-9_])', TagGrammar, r'>', JavascriptGrammar, r'</(?=script>)', TagGrammar, r'>'),
         RegionRule(r'style', r'<(?=style[^a-zA-Z0-9_])', TagGrammar, r'>', CSSGrammar, r'</(?=style>)', TagGrammar, r'>'),
         RegionRule(r'tag', r'</?', TagGrammar, r'/?>'),
+        PatternRule(r'entity', r'&.*?;'),
     ]
 
 class HtmlViewPage(method.Method):
@@ -48,7 +49,9 @@ class HTML(mode.Fundamental):
     modename   = 'HTML'
     extensions = ['.html', '.htm', '.shtml', '.shtm', '.xhtml']
     grammar    = HTMLGrammar
-    colors     = {}
+    colors     = {
+        'entity': ('magenta', 'default', 'bold'),
+    }
     config     = {
         'html.viewcmd': 'firefox&',
     }
diff --git a/mode/xml.py b/mode/xml.py
index 36b983f..1866fc3 100644
--- a/mode/xml.py
+++ b/mode/xml.py
@@ -15,6 +15,7 @@ class XMLGrammar(Grammar):
         # TODO: how does cdata work again?
         RegionRule(r'comment', r'<!--', Grammar, r'-->'),
         RegionRule(r'xml_tag', r'<', TagGrammar, r'/?>'),
+        PatternRule(r'xml_entity', r'&.*?;'),
     ]
 
 class XmlValidate(method.shell.Exec):
@@ -47,6 +48,7 @@ class XML(mode.Fundamental):
         'xml_tag.string.null':  ('green', 'default', 'bold'),
         'xml_tag.string.end':   ('green', 'default', 'bold'),
         'xml_tag.end':          ('default', 'default', 'bold'),
+        'xml_entity':           ('magenta', 'default', 'bold'),
     }
     actions = [XmlValidate, XmlCreateTag]
     def __init__(self, w):