diff --git a/mode/sh.py b/mode/sh.py
index 18e0a6f..506f86c 100644
--- a/mode/sh.py
+++ b/mode/sh.py
@@ -48,7 +48,7 @@ EvalGrammar.rules = [
     PatternRule(r'variable', r"\${(?:" + word + "|\?\$)}"),
     PatternRule(r"variable", r"\$" + word),
     PatternRule(r'variable', r"\$(?=\()"),
-    PatternRule(r'data', r'[^\\`$]+'),
+    PatternRule(r'data', r'[^\\`$\'"]+'),
 ]
 
 NevalGrammar.rules = [